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Newsletter: SSHRA (January-March 2022)

Dear SSHRA Members,

We offer our sincere thanks for your patronage and support. SSHRA has now grown to 14762 followers and members from 58 countries.

Social Science and Humanities Research Association (SSHRA) is an international community of researchers, practitioners, students, and educationists for the development and spread of ideas in the field of social sciences and humanities.

SSHRA is promoted by Eurasia Research. SSHRA aims to bring together worldwide researchers and professionals, encourage intellectual development and create opportunities for networking and collaboration. These objectives are achieved through academic networking, meetings, conferences, workshops, projects, research publications, academic awards, and scholarships.

The driving force behind this association is its diverse members and advisory board, who provide inspiration, ideas, efforts and drive collaborations. Scholars, Researchers, Professionals are invited to become a member of SSHRA and join this ever-growing network, working for benefit of society and research with the spirit of sharing and mutual growth.

Salient Features:

  • 15000 + and growing network of professionals

  • Professional and Experienced team

  • Conferences in Asia, Europe & Africa

  • Events at reputed institutes and grand venues

  • Life-time free membership

  • Strong Social Media Platform for networking

  • Young Researcher Scholarships

  • Research publication in international journals

SSHRA invites academicians, practitioners, professionals, students, and researchers to join as Life-Time members.

Individuals/ Institutions/ Corporates can become a member by submitting the membership fee and filling the Membership Form given below.

Key Highlights and Benefits:

  • SSHRA members enjoy benefits that are essential to career and academic success.

  • Life-Time Membership

  • 10,000+ Members from across the globe

  • Effective networking through social media platforms and International Conferences

  • Membership is the starting point to participate in SSHRA conferences and to join as a domain expert, reviewer, and conference committee member

  • Member’s name and affiliation is announced on the Association’s website

  • Members can mention their membership on their Resume, Profiles and for other academic and professional purposes

  • Publication opportunity in our Best in class Journals and Magazines

  • Access to new research information and latest trends through our content and network

  • Leadership position opportunities in SSHRA

Life-Time Membership Fee: USD 55

We are glad to present you with our latest edition of the newsletter. The newsletter showcases the associations of current and upcoming endeavors.

Our worthy Keynote speakers open up the conference enlightening participants with their speeches. Here is the list of keynote speakers who participated in our conferences:

Eurasia Research International Conference begins with opening remarks by the honorable Keynote speaker highlighting the main context on Social Sciences and Humanities.

Navidreza Ahadi

PhD, Full-time Lecturer, Researcher, King Mongkut's Institute of Technology Ladkrabang Business School, Bangkok, Thailand

Navidreza Ahadi has served at various national and international conferences and workshops as a keynote speaker and conference chair. He is currently a full-time lecturer at KMITL Business School and part of program committees for BBA in entrepreneurship. His research interests include organisation performance, mineral mining, and management, smart jewellery and technology management. A young ambitious professional with a passion for teaching, research, technology management and business analysis. His broad range of experience in academic and corporate shaped him to be able to work in a multicultural environment driven by continuous learning and persevering in global short and long-term objectives. He has been based in South East Asia for the past 14 years. A strong believer in teamwork, a learner by nature and as we live in the era of digital transformation, h believes in business transforming and sustaining and improving through innovative technologies. He is proficient in Quantitative Analysis for Management, Introduction to Business Finance, Introduction to Marketing, Introduction to 21 Century Citizenship, Information System and Management and Cross-Cultural Management

Kenneth Lee

Professor, Asian Religions, California State University, Los Angeles, California

Kenneth Lee is the Professor of Asian Religions at California State University, Northridge in the Department of Religious Studies. Born in South Korea and raised in Los Angeles, Dr. Lee teaches courses in Asian religions, Buddhism, and introductory courses in religion. He earned his A.B. in Psychology from Occidental College, M.Div. from Princeton Theological Seminary, and M.Phil. and Ph.D. in Buddhist Studies from Columbia University. His book, The Prince and the Monk: Shotoku Worship in Shinran's Buddhism, SUNY Press, traces the evolution of Shotoku worship in Japanese Buddhism.

Dr. Rebecca Natrajan

Senior Lecturer Roehampton University and Ulster University Partnership Programme London QAHE, London, UK

Rebecca Natrajan is a passionate lecturer and believes in continuous learning. Currently works as Senior Lecturer in the department of Entrepreneurship, Module leader, Research supervisor, Personal tutor and SFHEA mentor at QAHE London for University of Roehampton and University of Ulster Partnership programmes. She co-ordinates projects such as Student magazine at QAHE, Global business club for students, Research team organisers for Staff. Modules delivered by Rebecca includes, International Entrepreneurship, Business planning, Entrepreneurial development, Entrepreneurial opportunity, Career Entrepreneurship, Organisational Behaviour, Innovation and Entrepreneurship, Graduate Enterprise and Managing innovation. Personal Branding is one of her recent interests as her Personal branding workshops delivered by her at British Academy of Management 2019 conference at Aston University was highly appreciated by the PDW participants. She uses different teaching methods such as case studies, EDP games, videos and other techniques to engage the learners and to enhance their learning experience. Rebecca Natrajan presented paper in conferences and delivers Master Classes, Personal development workshops for students and staff. She is appointed as a Chair for Special Panels, Symposium and Seminar for GBATA 2020 conference to be held at Istanbul Turkey.

Mohd Noor Azman Othman

Deputy Vice-Chancellor, Research and Innovation, Kolej Universiti PolyTECH MARA (KUPTM), Kuala Lumpur Malaysia

In his 32 years’ experience as an academic, he has been involved in so many teaching and research activities including consultation. Among others, he was appointed by the Malaysian Ministry of Education as the lead researcher on assessing the benefit of an online learning platform to be enrolled on the secondary education system. He was also appointed as the lead consultant on reviewing the Malay Chambers of Commerce strategic planning. Currently being the DVC for research and innovation at the university he is responsible for overseeing the research grant application, research activities and also publication.

Prof. Ljiljana Marković

HOD, Megatrend University, Belgrade

Advisor to the Rector, Megatrend University, Belgrade. Full Professor in Japanese Studies and Associate Professor in Economics. Educated at Cambridge University and Chuo University. Awarded the Minister of Foreign Affairs Prize in 2010 by the Government of Japan (Gaimu Daijin Sho), for a special contribution to development of Japanese Studies as an academic discipline and furthering of cultural ties between Japan and Serbia. In the course of fourty four years of working at the Faculty of Philology, University of Belgrade ( 1976 2020), Professor Markovic educated over 700 Japanese Studies Major students, 57 Magisters and Masters in Japanese Studies in the field of Language, Literature and Culture, as well as mentored 14 successful PhDs in Japanese Studies, and 3 Doctoral Students in Economics. She is author to a large number of academic publications in the field of different aspects of Japan's civilisation testifying to its unique vitality.

Cut Maya Aprita Sari

S.Sos., M.Soc. Sc Lecturer, Political Science Department, Faculty of Social and Political Science, Universitas Syiah Kuala-Banda Aceh-Indonesia

Cut Maya Aprita Sari, S.Sos., M.Soc. Sc has served as a lecturer and researcher at the Political Science Department of Universitas Syiah Kuala Banda Aceh since 2013. She received her Master in political science majoring in ethnicity and Acehnese conflict. She was admitted as an awardee of the Aceh Government Scholarship 2019. Currently, she is a PhD student at the Institute of Ethnic Studies, Universiti Kebangsaan Malaysia. Her research interests are Political Theory and Philosophy, Conflict and Peace Studies, Ethnicity, Identity and Nationalism. She proved her ability to carry out independent studies on particular issues in society and later published them in the local media such as newspapers, magazines, and numerous academic journals. Those are interesting pieces of her genuine works on ethnicity, conflict, and identity.

Seetha Sagaran

Personal Development Trainer, Lifestyle Consultant, Motivational Speaker, Mentor, UAE

Seetha Sagaran is a Personal Development Trainer, Lifestyle Consultant and Motivational Speaker with a background in English, Psychology, Counselling (including Crisis & Trauma Counselling, (U.K), Hypnotherapy, Metaphor Therapy and Teaching Children with Special Needs (U.K). She is also a Licensed Practitioner of Neuro-linguistic Programming (N.L.P) from The Society of Neuro-Linguistic Programming (U.S.A). A member of Toastmasters International (U.S.A) for the last 16 years, she is also a Distinguished Toastmaster (D.T.M.). Seetha is a co-author of the motivational book "Your Dose of Motivation". Published in 2020, in the book, she has shared some of the lessons from her life and attempted to simplify the concept of self-motivation. She is also a co-author of the recently published motivational book "Women Who Inspire". This book brings together 27 personal stories from 27 authors worldwide, who share with the readers some of the most valuable life learnings that have helped them in their life. A recipient of Global Training & Development Leadership Award - 2017, Exceptional Women of Excellence Award – 2020 and Iconic Women Creating a Better World for All Award – 2020, the key focus of her training/motivational workshops, programs and keynote sessions are on individual development through interactive learning and mutual empowerment. Seetha's training programs and motivational sessions also emphasize the attainment of inner peace, well-being, and participants' confidence.She has conducted Corporate, Educational, and Social Service & Welfare Training Workshops/Motivational Sessions in U.A.E, India, Seychelles, Canada and the U.K. She has also attended conferences in the U.A.E, India, Sri Lanka, Singapore and Italy as a Keynote/Motivational Speaker. Seetha has also presented virtual keynote and motivational sessions in conferences conducted in the Netherlands and Australia. The key focus of her unique training/motivational workshops, programs and keynote sessions are on individual development through interactive learning and mutual empowerment.

Assoc. Prof. Marek Matejun

PhD, DSc. Faculty of Management, Department of Entrepreneurship and Industrial Policy, University of Lodz, Poland

Marek Matejun is an Associate Professor in the Department of Entrepreneurship and Industrial Policy at the Faculty of Management, University of Lodz, Poland. He received his Ph.D. from Lodz University of Technology (2006) and D.Sc. (Habilitation) from the University of Lodz, Poland (2016), both scientific degrees in management sciences. His research interests focus on entrepreneurship and small business management, modern concepts and methods of management, strategic management as well as a research methodology in management sciences. He is the author or co-author of over 180 scientific publications. He has participated in many polishes and international research projects and also in research visits at universities in Finland (2019), China (2017), the United Kingdom (2016), Belgium (2013), and Czech Republic (2013). He is editor-inchief in the PEOPLE: International Journal of Social Sciences (India) and an associate editor in the World Journal of Management (Australia) and University Scientific Notes (Ukraine). He closely cooperates with Eurasia Research and holds the position of the President of the Social Science and Humanities Research Association (India). He is also a member of the Academy of Management (USA), the European Association of Methodology (Germany), and the Polish Economic Society (Poland). He gave many keynote speeches at international conferences, e.g., in Paris (2021, 2017), Tokyo (2020), London (2020, 2019), Prague (2019), and Venice (2019). For his research activity, he has earned many Polish and international scientific awards.

Weronika Wojturska

ML, PhDc, Doctoral School in the Social Sciences in the discipline of legal science, Principal Investigator within ‘Diamond Grant’ of the Ministry of Education and Science, Warsaw University, Poland

Weronika Wojturska is a Ph.D. candidate at the Doctoral School of Social Sciences in the discipline of legal science, Principal Investigator within ‘Diamond Grant’ of the Ministry of Education and Science at the Warsaw University (Poland,) and graduate and scholarship holder of the Marcus Lutter German Law School run by the Rhenish Friedrich Wilhelm University of Bonn. She is a five-time laureate of scholarships and grant programs of the Ministry of Science and Higher Education "Diamond Grant" (2019-2023), "The best of the best!" (2018-2019; 2019-2020) for exceptionally gifted young scientists. She is the author and co-author of over 40 scientific publications, including articles published in national and international scientific journals and papers presented, e.g., in the Czech Republic (2019), Ukraine (2018), Portugal (2022), Israel (2018), Canada (2019), Japan (2019), Australia (2019). She is a winner of the “Student Nobel Prize” in 2019 in the 10th National Competition for the Best Student of the Republic of Poland in the field of socioeconomic sciences and the "Pro Juvenes" award in the category of outstanding "Student Scientist" during the 8th Gala of the Student Community Awards of the Students' Parliament of the Republic of Poland in 2020.

Sandra Rahman

Professor of Marketing, Department of Marketing, College of Business, Framingham State University, Framingham, MA, USA

Dr. Sandra Sutherland Rahman is a professor of Marketing and former chair of the Department of Business at Framingham State University, USA. She has published on international firm/stakeholder discourse regarding labor conditions in developing countries as well as issues related to stakeholder responsibility. Her dissertation is entitled “The Global Stakeholder's Message, The Firm's Response, and An Interpretation of the Ensuing Dilemma: From Tin Sheds to Brick Houses was based on the trade relationship and decision-making influence of stakeholders on Bangladeshi garment manufacturers and US importers regarding the use of child labor. Dr. Rahman is active in promoting entrepreneurship and new business opportunities to undergraduate students in the US and abroad through guest lecturing, organizing a business plan competition in Bangladesh, and teaching workshops to faculty and students in Malaysia and Indonesia. Dr. Rahman has taught summer workshops on Teaching with the Case Study Method at the University Technology of Malaysia as well as marketing classes in Bangladesh, China, and Malaysia. She has created and led over 10 international faculty-led trips and was instrumental in developing the Doing Business Abroad course at FSU where students studied on campus at FSU and then traveled to China, Russia, and Brazil. For the past 25 years, she has continued her research and regularly presents her work at domestic and international conferences around the globe.

Dr. Mohd Norazmi bin Nordin

Ph.D., Lecturer, Pusat Kajian Pendidikan dan Kesejahteraan Komuniti, Fakulti Pendidikan, Universiti Kebangsaan Malaysia (The National University of Malaysia), Bangi, Selangor, Malaysia

Dr. Mohd Norazmi bin Nordin holds a doctor of philosophy (PhD) degree in special education leadership. Former academic teacher at Batu Pahat Special Education School, Johor, Malaysia. Successfully completed PhD studies within two years. Currently working as a special education lecturer at the Center for the Study of Education and Community Wellbeing, Faculty of Education, Universiti Kebangsaan Malaysia (The National University of Malaysia). He is also the founder of SKAF-Style Quick Thesis Writing Techniques which has greatly helped undergraduate and doctoral students in completing their theses. Receive invitations from various universities in and outside Malaysia as speakers and keynote speakers for international conferences and seminars. He is also Editor in Chief of a special education journal and as an editorial board in five international journals.

Dr. Maria Teresa Matriano

Assistant Professor, Middle East College, Al Rusayl, Knowledge Oasis, Muscat, Oman

Dr. Maria Teresa Matriano is a Principal Investigator of Funded Research Projects, Author and Academician. She had been Training Institute Administrator for twenty years drafting academic policies while collaborating with members of higher education. She has expertise in teaching Entrepreneurship, Strategic Management, MBA dissertation writing, and UG Projects. She has acquired certification from Oman SME-MOHE as a Certified Entrepreneur Educator; and was the adviser of Middle East College’s team to C.E.O, Florida, U.S.A. Global Pitch Competition where the team captured the first-place position last October 2021. She’s also an Associate Editor of the Global Journal of Research Publication.

The main aims of the conference are:

  • Advancement of Research and Innovative ideas through conference, workshops, seminars, and publications

  • Fostering a global community based on research and knowledge

  • Fostering innovation and ideas through research-based activities

  • Global dissemination of ideas and research through the use of technology

  • Working towards world peace and community development

Chat Session with Eminent Participants

SSHRA is in the process of expanding its knowledge base, to bring together worldwide researchers and professionals, encourage intellectual development, and create opportunities for networking and collaboration. In each, Eurasia International Conference, article, project synopsis, teaching notes, observations are submitted by the international community of Researchers, Practitioners, Students, and Educationists for the development and spread of ideas. The Editorial Review is showcased on the association’s website, newsletter, social media, and upcoming endeavours. Some of the editorial reviews are shared below:

Sanae Ait Jillali

Research Laboratory in Finance, Audit and Governance of Organizations-LRFAGO, National School of Commerce and Management (ENCG), Hassan 1st University, Settat, Morocco

Eurasia Research makes continuous efforts in transforming the lives of people around the world through education, application of research & innovative ideas. To Promote Young Researchers, Eurasia Research International conferences provide a Young Research Scholarship in the form of a full Registration fee waiver to participate in such events. This gives immense encouragement to the researchers who have brilliant ideas to exhibit their research work on the International platform.


In each, Eurasia International Conference, Best Paper Award is given to Best Researches. In the SSHRA – Social Science and Humanities Research Association, the Best paper award is given to the participants with the best scholarly paper submitted and presented at the conference. Some of the Best Paper are shared below:

Name & Affiliation: Federico Maria Jelo Di Lentini, Department of Political and Social Sciences, University of Catania, Italia, Europe

Title: The Dimension of Land Waste in the Lombard and Italian Regulatory Context

Abstract: This paper aims to analyze the environmental impact of waste as a degeneration within the sociological phenomenon of consumption. Specifically, the present paper analyzes the waste phenomenon of one of the most important resources that our ecosystem gives us: the soil. Particularly, how the soil consumption has appeared to be in the Italian context, in the last two years, will be demonstrated. The current Italian regulatory framework put in place by political, national and regional institutions, will also be described; in order to limit the progressive spread of this form of consumption of primary resources. In the last paragraph, the main draft laws currently under discussion in the Italian Parliament whose aim is to effectively combat the spread of Italian soil consumption will be analyzed in detail. Currently, the legislative processes that could have resulted in a national law have been interrupted due to the lack of interest from our legislator, which instead has focused on the current pandemic crisis that has plagued the entire world over the past two years.

Keywords: soil consumption; unsustainable consumption; urban sprawl; urban regeneration; rural sociology; urban sociology.

Name & Affiliation: Roberto Adriani, Heritage House - PROI Worldwide and University of Milan, Italy University of Milan, Milan, Italy

Title: Corporate reputation in the era of fake news. Threats, trends, and techniques to protect brands

Abstract: The paper aims to investigate the issue of fake news as a threat to corporate reputation and how companies can protect it.

The analysis also takes into account the phenomenon of deep-fake, which is particularly sophisticated AI fake news based. This is not limited to textual reports, phrases or fake articles, but embraces totally false though credible videos. This type of fake news is particularly insidious, as it leverages on the more or less unconscious assumption that what is seen, for the mere fact of being seen, is much more credible and "true" than what is written. The paper then delves into the threat that fake news poses to corporate reputation, offering some examples. The literature indicates that not only can individual companies or brands be victims of fake news, but also - and perhaps more frequently - entire industries. The pharmaceutical industry illustrates this as it was already the subject of conspiracy theories, which then exploded during the Covid-19 pandemic. The literature seems to suggest two basic points. The first one is that fake news, including deep-fakes, is a serious threat to corporate reputation and to entire industrial sectors, as it is capable of inflicting considerable damage, including financial. However, companies are making constant progress in developing and refining techniques to monitor and combat fake news. From this point of view, it is also noted that if technology can help on the one hand to create misinformation, on the other hand it is a valid support in the fight against fake news. It can also be seen that single companies are usually more capable of reacting than industrial sectors, like that of pharmaceuticals which has been attacked by fake news and conspiracy theories for a long time.

Keywords: Corporate Reputation, Fake News, Deep-Fake, Crisis Communication

Name & Affiliation: Saima Pervez, Institute of Journalism and Mass Communication, Amity University, Noida, India

Title: Role of Digital Media in Health Communication: With Special Reference to the Other Sex

Abstract: Construction of the meaning of gender and health in the minds of people through various technologies crafting and defining these terms is on the rise. One of the most all-pervading technologies is digital media. The penetration of digital media in various strata’s of the society particularly women globally is a sudden onset in post-covid scenario. Digital media has been outpouring in different domains of communication. Transforming and impacting lives of different individuals in different dimensions. Digital media is progressively being used in public health and health promotion because of its capacity to remove geographic and physical access barriers. This paper aims to assess the effects of interactive social media interventions on health outcomes, behaviour change and health equity in the lives of women. Digital media helps to control social issue, produce, promote, and implant representations of imperative terms such as health and gender. This paper tries to identify the role and impact of digital media in the discourse of health promotion particularly in the world of the other sex in post-covid scenario. Paper illuminates the impact of digital media in health communication in the lives of women globally, particularly by digital media like Facebook, You Tube videos and Twitter. This paper is a secondary review paper and takes into consideration all aspects of the usage of digital medium for communication in the domain of health of women globally in the post covid set-up.

Keywords: Digital Media, Gender, Health Communication, Health

Name & Affiliation: Hyunsu Kim, Department of Social Welfare, Konkuk University Graduate School of Public Administration, Seoul, Korea

Title: The Effect of Self-Esteem on Young Single-Person Households on the will to be Independent: Focusing on the Moderating Effect of Social Support

Abstract: Recently, the proportion of young single-person households in Korea is rapidly increasing. In particular, economic and social independence of young single-person households is necessary, In order to prevent problems of single-person households such as extreme choices and crimes from occurring, and to solve the difficulties they face, budgets should be established in line with current trends, policies should be introduced, and businesses should be implemented. The purpose of this study was to understand the effect of young single-person households' self-esteem on their self-reliance, This study was to investigate the moderating effect of social support on the relationship between self-esteem and self-reliance among young single-person households. For this study, a survey was conducted on single young households living in Seoul. A total of 340 people responded to the survey, and 326 people's data excluding the omission were analyzed. In addition, self-esteem was used as an independent variable, self-reliance will as a dependent variable, and social support as a modulating variable. The policy implications based on the analysis results of this study are as follows. First, since the situation of single youth households is different in each region across the country, a large and delicate survey should be preceded. Second, there is a need for a way to maximize one's capabilities along with an understanding of oneself. Third, it was suggested that there is a need for measures to expand the community and share information of single youth households through the formation of governance for single youth households. Fourth, it was suggested that there is a need for an emergency fund loan system for single young households and a plan to replace deposits through the national guarantee system for single young households.

Keywords: young man, single-person households, self-esteem, self-reliance will, social support

Name & Affiliation: Satoshi Ishida, Department of Public Policy, Faculty of Regional Design and Development, University of Nagasaki, Sasebo, Nagasaki, Japan

Title: Drivers and Challenges in Efforts to Promote Municipal SDGs from the Viewpoints of Collaborative Governance

Abstract: The concept of collaborative governance has been touted as a model for improving public administration and increasing citizens' trust in government. Over the last two decades, theoretical and empirical studies have investigated the essential and complex mechanisms of governance, and a large body of evidence assures us that stakeholders can come together and work cooperatively to solve mutual problems. Prior research has shown that collaborative governance can be a viable alternative to adversarial and managerial policy making and implementation. There is a growing interest of literature that recognizes the variables that influence the outcomes of collaborative governance and whether collaboration is successful. Among those factors are the initial conditions for a collaborative process and the key components such as trust building and facilitative leadership. Collaborative governance is often seen as a strategy to restore trust in government by strengthening administration and deliberation, but it is important to build a collaborative process, taking into account that there are many challenges to achieving collaboration. These challenges are also required in policies and measures to promote the SDGs, which now require partnerships through a multi-stakeholder process.

First, this study analyzes the literature on collaborative governance in terms of theoretical and empirical aspects. Next, after confirming the significance of the United Nations' Sustainable Development Goals (SDGs) as a governance tool. The SDGs are aimed at sustainable development in both developed and developing countries, and recently even in Japan, some local governments have been actively working to rethink their existing policies in terms of the SDGs. This study examine the drivers, conditions and challenges of collaborative governance from the perspective of the municipal SDGs, which have recently been promoted in Japan.

Keywords: Collaborative Governance, Collaboration, Municipal SDGs, Multi Stakeholder Process

Name & Affiliation: Ansad Chukkan , Department of Humanities and Social Sciences, Indian Institute of Science Education and Research, Mohali, India

Title: Making of Hindu Fishermen: An Ethno-Historical Study of ‘RSS’in the Coastal Malabar Regions of Kerala

Abstract: The existing literature on Hindu right-wing groups in India primarily focuses upon the history and the ideology of Hindutva. These works are yet to empirically explore how RSS ideology is manifested at different local levels. My research examines how Rashtriya Swayamsevak Sangh (RSS) an organisation that promotes Hindu nationalist ideology, successfully imparts their ideology among the Araya Hindu fishers communities of the Malabar region in Kerala. Within a short span of time, this organisation, became dominant in the coastal areas of Malabar. Fishers adopted the RSS ideology much quicker than other Hindu communities in the region.

This study thus aims to look into the RSS's organizational activities to bring the Araya fishers communities under their influence. I have adopted the ethno-historical method for the study. In-depth personnel interviews and informal conversations were conducted with the leaders and sympathisers of the RSS organisation who belonged to the fisher community. The government reports, newspaper reports, and the magazines and pamphlets of the organisation are also examined.

The paper would argue that RSS has successfully presented before the fishers as a Hindu organization capable of protecting their values and culture. The organisation inculcated the idea of Hindutva among the fishers by assimilating their indigenous beliefs and customs. Through this process, RSS created a communal consciousness amongst the marginalized Arayas. It thus led to the othering of the Puislam Muslim fishers. Thus, the paper would suggest that RSS succeeded in imparting communal ideologies among the Marginalised Araya fishers by appropriating them into the mainstream Hindu identity.

Keywords: RSS; Fishermen; Hindutva politics; Coastal Malabar; politics of hate; assimilation; communalization.

Name & Affiliation: Roby Purnawan, School of Business and Management, Institut Teknologi Bandung, Bandung, Indonesia

Title: Development of Government of West Java Province Performance Appraisal System

Abstract: The Government of West Java Province has implemented a new performance appraisal system which still shows shortcomings in terms of individual performance appraisals score are not in line and do not reflect the performance of the Government of West Java Province. Therefore, this research was conducted with the aim of developing an improved performance appraisal system for the Government of West Java Province. The research was conducted using mixed methods, where this method combines qualitative and quantitative qualitative through interview data collection techniques, desk studies, conducting focus group discussions and perform descriptive statistical analysis. To improve the existing performance calculation system, the author proposes several suggestions for improvements to employee performance factors, performance indicators, methods, reviewers and existing formulas. One of the suggestions is to replace the behavioral scores previously obtained from behavioral reviews with scores from peer review questionnaires according to the simulation results that have been performed.

Keywords: Performance Appraisal, Employee Performance, Organization Performance, Performance Indicators

PEOPLE: International Journal of Social Sciences is open access, peer-reviewed, and refereed journal. The main objective of ‘People’ is to provide an intellectual platform for international researchers. ‘People’ aims to promote interdisciplinary studies in humanities and social science and become the leading journal in humanities and social science in the world. This journal is dedicated to the miracle called ‘Society’ that powers all types of civilizations and is fueled by the spirit of survival and co-existence.

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