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  • Writer's pictureEurasia Staff

Newsletter: SSHRA (July-September 2023)

Updated: Oct 20, 2023

Dear SSHRA Members,

We offer our sincere thanks for your patronage and support. SSHRA has now grown to 14762 followers and members from 58 countries.

Social Science and Humanities Research Association (SSHRA) is an international community of researchers, practitioners, students, and educationists for the development and spread of ideas in the field of social sciences and humanities.

SSHRA is promoted by Eurasia Research. SSHRA aims to bring together worldwide researchers and professionals, encourage intellectual development and create opportunities for networking and collaboration. These objectives are achieved through academic networking, meetings, conferences, workshops, projects, research publications, academic awards, and scholarships.

The driving force behind this association is its diverse members and advisory board, who provide inspiration, ideas, efforts and drive collaborations. Scholars, Researchers, Professionals are invited to become a member of SSHRA and join this ever-growing network, working for benefit of society and research with the spirit of sharing and mutual growth.

Salient Features:

  • 15000 + and growing network of professionals

  • Professional and Experienced team

  • Conferences in Asia, Europe & Africa

  • Events at reputed institutes and grand venues

  • Life-time membership

  • Strong Social Media Platform for networking

  • Young Researcher Scholarships

  • Research publication in international journals

SSHRA invites academicians, practitioners, professionals, students, and researchers to join as Life-Time members.

Individuals/ Institutions/ Corporates can become a member by submitting the membership fee and filling the Membership Form given below.

Key Highlights and Benefits:

  • SSHRA members enjoy benefits that are essential to career and academic success.

  • Life-Time Membership

  • 10,000+ Members from across the globe

  • Effective networking through social media platforms and International Conferences

  • Membership is the starting point to participate in SSHRA conferences and to join as a domain expert, reviewer, and conference committee member

  • Member’s name and affiliation is announced on the Association’s website

  • Members can mention their membership on their Resume, Profiles and for other academic and professional purposes

  • Publication opportunity in our Best in class Journals and Magazines

  • Access to new research information and latest trends through our content and network

  • Leadership position opportunities in SSHRA

Life-Time Membership Fee: USD 60

We are glad to present you with our latest edition of the newsletter. The newsletter showcases the associations of current and upcoming endeavors.

Our worthy Keynote speakers open up the conference enlightening participants with their speeches. Here is the list of keynote speakers who participated in our conferences:

Eurasia Research International Conference begins with opening remarks by the honorable Keynote speaker highlighting the main context on Social Sciences and Humanities.

Dr. Michel Gagne

Oxford Association of Management in the Grade of Certified Doctor of Business

Administration, Kuala Lumpur, Malaysia

Originally from Quebec, Mr. Gagné is a high-performance lifestyle coach and consultant, a mental preparation coach with Canadian Olympic Medalists athletes, a management trainer in international corporate circles, and a speaker and facilitator for more than 50 years. He has worked in Canada, Europe, the Middle East, Asia, Africa, and the Caribbean.

An excellent motivator, Michel has worked with several Olympic Medallists and Athletes from Canada and abroad since the 1972 Munich Olympic Games. He has been an advisor, trainer, and coach of several Olympic Coaches from Canada, the Caribbean Islands, Sri Lanka, India, Malaysia, Singapore, and Brunei. He was involved in the Montreal 1976 Olympic Games as Manager of the Training Venues. He started getting involved in mental preparation for Olympic Athletes in several sports in Canada and abroad from 1972 until now.

Ma Victoria C. Magayon, Ed. D

Researcher-Author-Curriculum Writer-STEM Teacher-Professorial Lecturer-Formator

Taytay Senior High School DepEd Rizal

Dr. Ma. Victoria Castillo- Magayon is a formator (volunteer in supplementary values formation classes in public school) under the Great Lighthouse foundation, a professorial lecturer (masteral and doctorate classes), author of journal articles (authored journal articles are indexed in Google Scholar, Mendeley, ResearchGate, and Academia) such as Learning Mathematics and Differentiated Instruction in the Philippines: (1) Learning mathematics and differentiated instruction in the Philippines: A Phenomenographical study on struggles and successes of grade 7 students, (2) A Phenomenographical Study on Struggles and Successes of Grade 7 Students; (3) Expectation vs. Reality: A Sentiment Analysis of Students’ Experience on Distance Learning, (4) The road Less Taken: Differentiated Instruction as Practice by Grade 7 Teachers in the Philippines, (5) Supplementary values saturation program among students in the Philippines: Students’ stance and value, (6) Technology adaptation of teachers and students under the learning continuity plan: A case of one school in the Philippines, (7) Grade 7 mathematics textbooks differentiation in the Philippines: Illusion or reality?, and many more; a book author such as Organization and Management for senior high school under Kleafs Publishing House; and a peer reviewer of international journal articles (multidisciplinary and ISI journals-Publons). She is also a discussant of various topics both local (school-based in-set training and seminars) and in the international forum as a keynote speaker at the 26th International Conference on Teaching, Education, and Learning (ICTEL) Nanyang Technological University, Nanyang Executive Centre, Singapore (2017); online keynote speaker in 7th Singapore – International Conference on Social Science & Humanities (ICSSH), 03-04 November 2020; 9th Singapore - International Conference on Social Science (2021); and 11th Singapore International Conference on Social Science & Humanities (June 24, 2022). She is a graduate of Bachelor of Science in Mathematics (Philippine Normal University, Manila- 1991), Master of Arts in Education major in Educational Management (University of Rizal System, 2006), and Doctor of Education major in Curriculum and Instruction (University of Santo Tomas, 2017). At present she is a faculty (Science and Technology Engineering and Mathematics Department) teaching Practical Research 1-2 and Capstone Inquiries and Capstone Immersion and other related subjects; and a Guidance Designate of Taytay Senior High School, Division of Rizal. She is a regional Learning Resource evaluator in Edukasyon sa Pagpapakatao (EsP) since 2017 engagement as in 2021 a conformance reviewer of the Homeroom Guidance Program Module (Q3 G1-3) regional level; and in 2020, as a learning resource calibrator and conformance reviewer in ESP (G1-10) in the division of Rizal. Currently approved as an associate member of the National Research Council of the Philippines (Division 1).

Assoc. Professor Dr. Noor Hasmini Abd Ghani

Ph.D., Faculty of Entrepreneurship and Business, Universiti Malaysia Kelantan Kampus Kota, Kota Bharu Kelantan, Malaysia

Dr. Noor Hasmini is Assoc. Professor of Marketing at the Universiti Malaysia Kelantan (UMK), Malaysia. She’s formerly the Assoc. Professor of Marketing at Universiti Utara Malaysia (UUM), Malaysia (2000-2017). Her main research interest is concerned with the branding context. In relation, she’s also interested in the area of relationship marketing/CRM, market orientation, market segmentation, and service marketing. Part of her publications has appeared in Young Consumers, the Academy of Strategic Management Journal, Research, and others. She’s actively involved in the supervision of Ph.D., DBA, and MBA students. Besides, she’s also active as a trainer in the context of Branding, Service Quality, customer profiling, and segmentation and marketing plan development.

Prof. Madya Dr. Saralah Devi AP Mariamdaran

Associate Prof., Psychology & Counselling Programme, School Of Applied Psychology, Social Work & Policy, College Of Arts & Sciences, Universiti Utara, Malaysia

Dr. Saralah Devi AP Mariamdaran is from the field of Correctional Science, attached to Universiti Utara Malaysia (UUM) as Senior Lecturer for the past 15 years. She was born in Port Dickson, Negeri Sembilan, Malaysia; a middle-class family and with hard work has reached this level. Being in this field has given her a great opportunity to meet the criminal offenders, especially the young generation, understand their psychology, and listen to their problems and thereafter work on correctional methods for them. She works closely with Police and Prison officers and the focus is on young prison inmates. Collating her research work, 3 books have been published, 45 Articles in Proceedings, 35 Chapters in Books, 67 articles in peer-reviewed journals and some Scopus and WOS (Q3, Q4) publications. Apart from being a senior lecturer, she has expanded her career for community service by offering free counseling sessions (Registration number; 3421 & Licensed counselor; 02916). Joint venture with Police, Prison and Financial industry specialists, she has been conducting workshops for youths on awareness of criminal activities, severity of the crime and the related penalty. This is also part of her contribution to producing a crime-free young generation who will be leading the country. Keeping up with current trends, cybercrime has become her recent research area and a grant has been applied from the Ministry of Education. This research explains a study of financial crime – money mules among Malaysian university students and unveil the motivation factors and a systemic approach to address this crime. She welcomes those who are interested in knowing about correctional science or to participate in the workshops. Prior to that she has registered as a Life Member with Lembaga Kaunselor Malaysia (Malaysia Counselor Association), International Teaching Education & Learning Research Association (TERA) & International Social Sciences Humanities Research Association (SSHRA).

Dr Vincent La Placa


Associate Professor, Public Health and Policy

Associate Head of School for Student Success, School of Human Sciences

Honorary Fellow and Advisory Member of Eurasia Research Teaching and Education Research Association (TERA)

Faculty of Education, Health and Human Sciences, University of Greenwich, Royal Naval College, Park Row, London

Dr Vincent La Placa is Associate Professor of Public Health and Policy and Associate Head of the School of Human Sciences for Student Success, University of Greenwich. Dr La Placa has presented research at a variety of national and international conferences and is also an Honorary Fellow of the Eurasia Teaching and Research Association (TERA). He co-edited the book, “Wellbeing: Policy and Practice”, with Anneyce Knight and Allan McNaught, published in 2014. He has recently co-edited the book, “Social Science Perspectives on Global Public Health”, with Julia Morgan, published in 2023.

Dr. Rudrarup Gupta

Faculty of Tagore School of Rural Development & Agriculture Management and Guest Lecturer, JIS College of Engineering, Kalyani, Nadia; Sustainable Cosmos Ambassador, Global Change Maker & SDG Expert, Green ThinkerZ Society, India; Registered Overseas Author, Lambert International Publishing House, Germany; Guest Cricket Commentator and Match Analyst of International Cricket, Sports Flashes, One & Only Radio Broadcaster of BCCI

Dr. Rudrarup Gupta is a high-end Academic Scholar, Researcher, Thought-Provoking Educationist, Reviewer, Editor and the masterly educational accelerator in all over the globe. He has already been able to re- entrench the desired academic richness not only for the booming researchers but for the phenomenal educational splendor, which shall undoubtedly be the victorious path way in all the regards. Dr. Gupta has already flourished his brilliant artistic intellect for “Research Education” through his adroit academic magnification within a very short while. He is an exemplary academic researcher in the era of our modern educational synthesis and he is exclusively desirous to entrench the infinite value of educational research for the booming researchers and their superlative future in deed. Most notably he is in a prior position to restyle an astounding path way of education alongside the encyclopedic spunk of research in our coming days. Dr. Gupta has invented his exclusionary metamorphosis of leadership through his emblematic inclusions of various chapters which have already been applauded in some expressive Books. Dr. Gupta feels “EDUCATION IS THE SUPERIOR REFLECTION OF ROBUST CONCEPTUAL IMPLEMENTATIONS”. Dr. Rudrarup Gupta has really focused upon: a. Skill developments and its high-end occupational impacts, b. Management Basics and its impactful significance for his aspiring students in a very befitting manner.

Dr. Jari Martikainen

University Lecturer in Social Psychology, Department of Social Sciences, University of Eastern Finland, Yliopistonranta, Kuopio, Finland

Jari Martikainen holds a Ph.D. degree in Art History from the University of Jyväskylä, Finland, and D.Soc.Sc. Degree in Social Psychology from the University of Eastern Finland. Currently he works as a University Lecturer in Social Psychology at the University of Eastern Finland. His recent research focuses on visual and social representations of leadership, migration politics, populist communication as well as visual and arts-based research methods.

Dr. Habil. Garai-Fodor Mónika

Dean, Associate Professor

Keleti Károly Faculty of Business and Management, Óbuda University, Budapest,


Dr. Habil Garai-Fodor Mónika is having an academic career as an educator of the Tessedik Sámuel College as an assistant lecturer in 2003. During 2009-2016. She was vice-head of department of the Budapest Economics University (formerly Budapest Economics College), Institution of Marketing, as a college associate professor. Currently she is an associate professor at Obuda University Keleti Károly Faculty of Business and Management and she is the vice-dean of the faculty as well. Her main research and teaching areas are consumer behaviour, marketing communication, and marketing research. Apart from her duties in higher education she works for the business as well. She was lead researcher of the Radar Research International Marketing Advisor Co. Ltd., and she was the country director of communication by the Continental Hungaria Co. Ltd. for four years. Currently, She is an expert at the Profession Conference Organiser Co. Ltd., president of the Employer Branding Committee, furthermore, member of the Hungarian PR Committee's Employer Branding Section.

Assoc. Prof. Roland A. Csizmazia

Assoc. Prof., Faculty Member of the Academy of Advanced Studies, Glocal Education Center, Kwangwoon University, Seoul, South Korea

Csizmazia (also Lee) earned his M.Sc. in Management of Information Systems and Management of Production from Vienna University of Economics and Business (Austria, Europe). He is a dual citizen and speaks Korean fluently. He is a faculty member of the Academy of Advanced Studies, Glocal Education Center, Kwangwoon University, Seoul since 2012. His teaching spans from introduction into programming and computer related subjects (for undergraduate students) to specialized level programming (data analytics, edge computing) at graduate degree level. Besides teaching, he assists foreign students at the Kwangwoon University. Since 2019 he also supports Korean students in a bilingual way in their preparation for internship mainly in the USA within the frames of the k-move project, which is run by the Korean government. His research focuses on policies in higher education, knowledge-driven economies, designing policies for SMEs and startup and for logistics. His current research is to create an interactive map that supports a geographical implementation of future policies to reduce greenhouse gas emissions on the road between manufacturers and first tier suppliers that can be applied in most of the countries of the EU.

Seetha Sagaran

Personal Development Trainer, Lifestyle Consultant, Motivational Speaker, Mentor, UAE

Seetha Sagaran is a Personal Development Trainer, Lifestyle Consultant and Motivational Speaker with a background in English, Psychology, Counselling (including Crisis & Trauma Counselling, (U.K), Hypnotherapy, Metaphor Therapy and Teaching Children with Special Needs (U.K). She is also a Licensed Practitioner of Neuro-linguistic Programming (N.L.P) from The Society of Neuro-Linguistic Programming (U.S.A). A Toastmasters International (U.S.A) member for the last 17 years, she is also a Distinguished Toastmaster (D.T.M.). In 2020, she launched her customized online personal and professional mentoring program, "The Nankurunaisa Mentoring Program". Seetha is a co-author of the motivational book "Your Dose of Motivation". Published in 2020, she has shared some lessons from her life and attempted to simplify the concept of self-motivation in the book. As a co-author of the motivational book "Women Who Inspire", published in 2021, she has elaborated on the importance of mentors in life and the positive impact that mentors can make in our lives. She also co-authored the 2021 published book of short stories, "Sagas of Destiny", and the same year, co-authored an anthology of poems, "Reverie". She is also a co-author of a recently published book on leadership, “We are Leaders – Expressions & Experiences”. A recipient of Global Training & Development Leadership Award - 2017, Exceptional Women of Excellence Award – 2020, and Iconic Women Creating a Better World for All Award – 2020. She was also a recipient of Exceptional Leader of Excellence Award – 2021 and Outstanding International Guest Speaker of the Year 2021. Seetha was included in "The World Book of Hoinser Queens 2021" as one of the top hundred influential women of 2021. Her training/motivational workshops, programs, and keynote sessions focus on individual development through interactive learning and mutual empowerment. Seetha's training programs and motivational sessions also emphasize inner peace, well-being, and participants' confidence. She has conducted Corporate, Educational, and Social Service & Welfare Training Workshops/Motivational Sessions in U.A.E, India, Seychelles, Canada and the U.K. She has also attended conferences in the U.A.E, India, Sri Lanka, Singapore and Italy as a Keynote/Motivational Speaker. Seetha has also presented virtual keynote and motivational sessions in conferences conducted in the Netherlands, U.K, Australia, Turkey, Thailand, Malaysia, Spain and France.

Albert R. Zhou

Professor of language and intercultural communication studies in the Department of Global Communication, Faculty of Global Studies, Musashino University, Japan

Albert R. Zhou is currently a professor of language and intercultural communication studies in the Department of Global Communication, Faculty of Global Studies, Musashino University, Japan. He lectures and researches on the language dimension of intercultural communication with a focus on language, identity and interculturality. His research interests in recently years include identity construction/reconstruction in multilingual/multicultural classroom settings, language in intercultural movements among Chinese, Japanese and English, and global influence of the Chinese language.

Dr. Emma Cunningham

Senior Lecturer Criminology, Course Leader Criminology and Criminal Justice

University of East London UEL

Dr Emma Cunningham, senior lecturer at the University of East London and has taught undergraduates, post-graduates and police officers for over 25 years. As a working class academic I have adopted an intersectional feminist approach to my research, teaching, engagement and impact activities which tackle some of the most urgent theoretical and empirical problems across these areas, such as how police culture remains toxic and how policewomen continue to undertake their role and responsibilities, remain resilient and stay in policing even given their own lived-experiences. At its heart, my scholarly activities are driven by a pursuit of equality, diversity and social justice – values that strongly align with work carried out in the University of East London. As an innovative and creative scholar, my monograph has made important theoretical, methodological and empirical contributions to our understanding of the history of women’s integration in policing and the arguments of sameness and difference which were used and applied to women, contributing to a deeper understanding of the challenges women in policing face and have faced. My research found that female and male officers were involved in different types of offences. Theoretical understandings about inequality, patriarchy and feminism allow for a deeper understanding and clearer challenge to these issues on a practical and policy level. This work has been incredibly timely given the recent Policing scandals such as the Sarah Everard case, Charing Cross, Bibaa Henry and Nicole Smallman, Baroness Casey’s Review, the CWJ Super-complaint, HMICFRS (2021), IOPC, (2022), HMICFRS (2022) on police misconduct, misogyny and racism. Met Officer Carrick adds further to these scandals in 2023.

The main aims of the conference are:

  • Advancement of Research and Innovative ideas through conference, workshops, seminars, and publications

  • Fostering a global community based on research and knowledge

  • Fostering innovation and ideas through research-based activities

  • Global dissemination of ideas and research through the use of technology

  • Working towards world peace and community development

Chat Session with Eminent Participants

Chat Session with Eminent Participants

Chat Session with Eminent Participants

Chat Session with Eminent Participants

SSHRA is in the process of expanding its knowledge base, to bring together worldwide researchers and professionals, encourage intellectual development, and create opportunities for networking and collaboration. In each, Eurasia International Conference, article, project synopsis, teaching notes, observations are submitted by the international community of Researchers, Practitioners, Students, and Educationists for the development and spread of ideas. The Editorial Review is showcased on the association’s website, newsletter, social media, and upcoming endeavors.

Eurasia Research makes continuous efforts in transforming the lives of people around the world through education, the application of research & innovative ideas. To Promote Young Researchers, Eurasia Research International conferences provide a Young Research Scholarship in the form of a full Registration fee waiver to participate in such events. This gives immense encouragement to the researchers who have brilliant ideas to exhibit their research work on the International platform.


In each, Eurasia International Conference, Best Paper Award is given to Best Researches. In the SSHRA – Social Science and Humanities Research Association, the Best paper award is given to the participants with the best scholarly paper submitted and presented at the conference. Some of the Best Paper is shared below:

Name & Affiliation: Isha Purkayastha

Affiliation: Faculty of English, Mallya Aditi International School, Bengaluru, India

Title: Bridging The Gap Between Thought and Expression: Revisiting Pedagogical Practices for Effective English Language Teaching

Abstract: As a teacher of both English Literature and Language in India, what is apparent is a difference in both student and facilitator attitudes towards the subjects. In English medium schools in large urban centres in the country, Literature is typically a subject with a fixed, often demanding syllabus. English Language, which tests a student’s aptitude in basic linguistics, grammar, comprehension and creative writing, isn’t given the time or attention that it demands. The general consensus - in a schooling system that disproportionately values exam scores - seems to be that Literature, by virtue of being a ‘content’ course, ultimately translates to tangible rewards in the form of higher scores in a standardised test, whereas Language, which is a ‘skills’ course, has a much less satisfying effort to reward ratio. As a result, we often graduate students who may ‘know’ their Shakespeare after extensive rote learning, but struggle to read and write at the level that is expected of them. The scope of the paper is as follows: 1. To adapt high school English Language courses offered by two Examination Boards in India (the Council for the Indian School Certificate Examinations and the Cambridge Assessment International Examination programme) to create a comprehensive, actionable course with a focus on reading comprehension and functional writing that can be tested quantitatively in the classroom. 2. Design assessments relevant to the course with the intention to help students going to university to attain proficiency in the skills identified. 3. Evaluate the quality of these assessments in the classroom and solicit student feedback on the relevance of the same in developing these skills.

The goal is to identify certain kinds of programmes and assessments that can serve as foundational, adaptable tools in high school English Language classrooms both within and beyond the Indian context.

Keywords: Pedagogy, Language Studies, K-12 Schooling, Adolescent Education, English Teaching

Name & Affiliation: Kumar Neeraj Sachdev

Department of Humanities and Social Sciences, Birla Institute of Technology and Science, Pilani, India

Title: Understanding the Need for Interpretation and Justification of Rules In Professional Organizations: A Professional Ethics Perspective

Abstract: The roles and corresponding obligations of managers in professional organizations are well-established. Suppose at all a conflict in competing obligations arises. In that case, the concerned manager is generally advised to consult and apply rules as they exist in the form of various laws, policies and guidelines in the country, the profession or the industry, and the organization. These three sets of rules are formulated to help explain an organization's work to managers and others so that they may understand and arrive at judgments to act in the given fact-situations appropriately. However, the rule-following of managers, it is argued, ought to be ethically correct for its own sake and for the sake of the ethical environment in the organization. For this purpose, the managers ought to interpret the rules for their correct applications, in fact-situations, instead of just following the rules. They ought to look for a rational interpretation of rules, so they do not compromise their managerial responsibilities, as it is a question of understanding not only letters of rules but also the spirit of rules. The argument continues that apart from understanding the reasons for the rational interpretation of rules, there is also a need to assess the ethical justification of rules because, for example, a professional manager may come across a rule regarding gender discrimination or else he may not find any rule regarding unjust dismissal from the job in his organization. Given the above, I argue in the paper that the rule-following of managers in the organization is ethically required to be rooted in their ability to interpret and ethically justify rules rationally.

Keywords: Professional Managers, Ethical Conflicts in Obligations, Rule-Following at a Workplace, Rational Interpretation of Rules, Ethical Justification of Rules

Name & Affiliation: Clara Lee Dharmawan

School of Business and Management, Bandung Institute of Technology, Bandung, Indonesia

Title: How Does the Rise of Digital Payments Influence Overconsumption Behavior Among the Gen Z and Millennial Society in Indonesia?

Abstract: With rapid growth of digitalization in Indonesia, people have shifted from using traditional payment methods to digital alternatives. The Southeast Asian country has embarked on the digital ecosystem, influencing users to use digital wallets for payments instead of physical cash and cards. Despite the overall benefits of digital payments, this study aims to understand whether the use of digital payments has a direct influence on Gen Z and millennial consumers’ buying behaviors, specifically overconsumption behaviors, and whether these cashless methods would increase the Gen Z and millennials’ willingness to spend.

This study is based on a survey conducted on 97 Indonesian respondents living in Bandung and Jakarta, aged 16 to 42 years old, classified within the Gen Z and millennial age group. After statistical analyses, the descriptive statistics result reported that Gen Zs and millennials are indeed active users of digital payment methods and the use of digital payments is considered to be a driving factor of consumers’ impulsive purchases and willingness to pay. Moreover, the regression analysis found that the use of digital payments indeed has a linear relationship of 6.9% with overconsumption behaviors. However, the t-test of regression analysis found that digital payments have no significant influence towards overconsumption behaviors. Furthermore, the future research is expected to explore the relationship between consumer’s impulsive purchase, willingness to pay, and overconsumption behaviors.

Keywords: Digital payments, overconsumption behavior, Gen Z, millennials, Indonesia

Name & Affiliation: Dr. Vincent La Placa

BA MA SFHEA Ph.D., Associate Professor, Public Health and Policy, Associate Head of School for Student Success, School of Human Sciences, Honorary Fellow and Advisory Member of Eurasia Research Teaching and Education Research Association (TERA), Faculty of Education, Health and Human Sciences,University of Greenwich, Royal Naval College, London

Title: Wellbeing in OECD Countries: Towards a Definitional Framework of Wellbeing in Public Health and Health and Social Care Research and Policy

Abstract: Dr Vincent La Placa is Associate Professor of Public Health and Policy and Associate Head of the School of Human Sciences for Student Success, University of Greenwich. Dr La Placa has presented research at a variety of national and international conferences and is also an Honorary Fellow of the Eurasia Teaching and Research Association (TERA). He co-edited the book, “Wellbeing: Policy and Practice”, with Anneyce Knight and Allan McNaught, published in 2014. He has recently co-edited the book, “Social Science Perspectives on Global Public Health”, with Julia Morgan, published in 2023.

Name & Affiliation: Ozge Parlak Temel

Department of Modern Languages, Hacettepe University, Ankara, Turkey

Title: The East Perceived through Western Perspective: Fausto Zonaro and Istanbul

Abstract: For many centuries, Istanbul, as a city of culture, has been a source of inspiration for artists from many different countries. Italian artists were especially influenced by the Eastern world, and reflected this influence in their work in almost every era. When we talk about “Western orientalists on Ottoman lands”, we doubtlessly first think of Italian Orientalists such as Gentile Bellini, Fausto Zonaro, Leonardo de Mango, Amadeo Preziosi, Salvatore Valeri, Luigi Acquarone, Raimando D'Aronco, whose paths crossed through the Ottoman Empire, and who built bridges between these foreign cultures by depicting these exotic lands in their works. During the reign of Sultan Abdulhamit the Second in particular, many Italian artists visited Istanbul and shared the impressions the Eastern world made on them in their art. During this period, Fausto Zonaro (1854 – 1929) assumed the title of “Palace Artist” after the Italian artist Luigi Acquarone. Zonaro, as well as being recognised for his genuine and realistic depictions, became well-known for introducing the newly emerging Western art movements in the Ottoman art circles during its initial stages and became influential by nurturing a new generation of young Ottoman artists by providing training. According to some researchers, it is also possible to consider him as the last representative of the “Turquerie” fashion. Without a doubt, being the last representative of this fashion is not the sole reason why Zonaro stands apart from other Orientalist artists. The way Zonaro perceived Istanbul and the local culture through an Italian perspective, and his difference from other Orientalist artists are crucial in making him a pioneering figure in the history of Turkish painting.

Keywords: Italian Orientalists, palace artist, Fausto Zonaro.

Name & Affiliation: Marek Matejun

Faculty of Management, University Of Lodz, Lodz, Poland

Title: Comprehensive Model of Opportunity-Based Approach to Innovation Management in Small Business

Abstract: Opportunity based-approach offers significant insights into dynamic and complex relationships between modern enterprises and their external business environment (Alvarez & Barney, 2007; Ramoglou & Tsang, 2016; Davidsson, 2017), mainly in the fields of entrepreneurship (Alvarez & Barney, 2020; George et al., 2022) and strategic management (Fuertes et al., 2020; Benzaghta et al., 2021). In general, it includes exploring and exploiting opportunities to achieve specific development benefits and sustainable competitive advantage of the organization. It is essential for small business (micro, small and medium-sized enterprises, SMEs), whose market success and innovative performance depend significantly on its ability to explore and exploit the potential of the external business environment (Elfahmi et al., 2021; Pulka et al., 2021; Fu et al., 2021; Nasiri et al., 2022). A wide variety of approaches to exploring and exploiting opportunities are proposed in the scientific literature (Vogel, 2017; Esfandiar et al., 2019; Cantner et al., 2021). Their weakness, however, is the failure to capture the broader organizational context of the activities undertaken in the process of exploring and exploiting opportunities, insufficient emphasis on the specificity of small business, and a blurred link between opportunities and the effective implementation of innovations. This indicates specific research gaps that justify undertaking this research problem. Considering this, this paper aims to conceptualize, operationalize, verify, and interpret a comprehensive model of opportunity-based approach to innovation management in small business. The proposed model consists of two main components: (1) potential and (2) action components. Within this conceptualization, a set of specific meta-rules has been proposed. They characterize the opportunity-based approach to innovation management in small business as the antithesis of the administrative and internally-oriented approaches to management. The proposed model was operationalized on the basis of expert research using the Delphi method within a group of 10 researchers in the field of management and entrepreneurship. Empirical validation of the model was based on survey research on a sample of 978 SMEs from 6 European countries with different levels of innovation potential according to the Innovation Union Scoreboard (Hollanders, 2020; Hollanders & Es-Sadki, 2021): the Czech Republic, Finland, Germany, Poland, Sweden, and the United Kingdom. Results show the significant and positive impact of the opportunity-based approach on SMEs' innovation management performance. Implementing the proposed model increases the novelty/originality of implemented innovations, boosts the benefits of implemented innovations, and reduces the barriers to small business innovation management.

Name & Affiliation: Todica Carmen

Law Faculty, Titu Maiorescu University, Bucharest, Romania

Title: The Right to One's Own Image, as a Right of the Human Personality, in the regulation of the Romanian Constitution, the Civil Code and the legislation on the protection of personal data. Solutions of Romanian jurisprudence

Abstract: Through a theoretical and practical approach, the study proves that the regulation of the right to image, as an autonomous subjective right included the sphere of human personality rights, represents an innovative, progressive aspect of the current Civil Code, as a part of the modern trend of the civil law of protection of the human being. The study deals with issues of practical interest such as jurisprudential solutions in Romania regarding violation of the right to one's own image in the online environment (Facebook, Instagram), television shows and press articles. Also, the study deals with the much-disputed issues of using the person's image in the procedures for sanctioning the employees, making an analysis of the way in which the National Supervisory Authority for personal data in Romania sanctioned the abuses of the employers.

The case studies followed by a doctrinal analysis can be useful tool for the theoreticians, but also for the practitioners of law, in achieving the complexity of the problems, from the perspective of the legal discourse of the controversial issues, as well as of the didactic one.

Name & Affiliation: Hemn Mohammed Ali Mahmood

Faculty of Human Science, University of Halabja, Halabja, Iraq

Title: Motivation and Personal Branding on Social Media: Freelance Translator in Iraq Context

Abstract: Social media (SM) can act as a medium for freelancers translators to be connected with as many clients as possible and is also a key source of gaining insight about their brand. From literature, the use of SM in freelance translator for personal branding has rarely been studied. This study, therefore, aims to explore the freelance translator's motivation to use SM by applying the uses and gratification theory, and discover the important features of profile on these SM for personal branding. This study adopted a qualitative research method with two levels. Seven experienced freelance translators were interviewed to examine their motivation to use SM and the important features of profile on SM perceived by them. Next phase was to analyse the top 10 profiles on Upwork thematically in order to identify what kind of feature they had used on their profile and distinguish between the data taken from the interviewees and these top profiles. The findings revealed that having a professional profile is a key to win more jobs. Those whose profiles are professional are more likely to shine.

Keywords: Social media, personal branding, freelance translator, virtual identity, the uses and gratification theory, Iraq context.

Name & Affiliation: Ikuno Fujii

Japan Center for International Cooperation in Conservation, Tokyo National Research Institute for Cultural Properties, Tokyo, Japan

Title: Research on The Historical and Geographical Range of Marine Silk Route

Abstract: In 2014, “the Silk Road: Changan-Tianshan Corridor Trade Route Network” was inscribed as a UNESCO World Heritage site. This has encouraged the trend to focus on the "Marine silk route (MSR)" and promote its evaluation as an integral part of the land-based Silk Road. Similar to its land-based Silk Road, the MSR has played a significant role in facilitating cultural exchange and trade between Eastern and Western civilizations. However, determining the geographical and temporal boundaries of the MSR remains contentious. To address the issue, this study conducted a comprehensive literature review to examine the historical formation and key theories and international arguments that try to define the extent of the MSR. As a result, it became clear that MSR is considered within a long time span from ancient times to the early modern period, and that the geographical range varies from a relatively narrow scope, such as East Asia and Southeast Asia, to a broad one that includes Europe and Africa. The diverse interpretations shed light on the dynamic perspective of the MSR in connecting culture, people and objects, highlighting its importance to have a multifaced view to evaluate in the context of the Silk Road study.

Name & Affiliation: Abhirup Sarkar

Department of Cultural and Creative Studies, North-Eastern Hill University, Shillong, India

Title: Information, Knowledge, and Belief Systems in The Digital Era -A Folkloric Perspective

Abstract: It was recently claimed by a scholar of ancient Middle Eastern inscriptions that a tablet made in ancient Babylon around 1500 B.C.E might be the earliest known depiction of a ghost. But just as every ‘frozen’ system of knowledge unearthed so far has had its predecessor in orality, so does the knowledge systems consisting of paranormal lores. Further, as stated by John Miles Foley, Internet Technology as a folkloric system is in fact most similar to Oral Thought, the oldest and most profound format of knowledge sharing, in terms of generating, and propitiating, folkloric content. And that includes both, the merits as well as the demerits of orality such as modification or deviation from the original lore, partial or differential representation owing to different belief systems, etc. This work discusses selected audio-visual content of the paranormal genre and the resulting effect of its consumption. Uploaded on one of the biggest digital media platforms in today’s time, this work analyzes the effects of such content on the mass psyche, resulting in new belief systems aligned to the content. This work analyzes the primary content and the resulting discussions (comments) structurally as well as uses psychoanalytical method(s) to realize how such content is responsible for new and strong belief systems to emerge, more often than not, based on partial or misleading knowledge. This work, therefore, highlights the way mass media has evolved from generating content for entertainment to generating content affecting human psychology enough to create new belief systems. It opens up further discussions regarding the effects of mass media in forming and further, strengthening such belief systems and how these systems may actually become a part of and affect the upcoming generations, who will essentially be living at the epicentre of the digital era.

Keywords: Digital Media, Human Psychology, Urban Folklore, Paranormal Narratives, Belief Systems

Name & Affiliation: Dzikra Fahrisi

School of Business and Management, Institute Technology of Bandung, Bandung, Indonesia

Title: International Conference on Business, Economics, Law, Language & Psychology, 09-10 August 2023, Amsterdam

Abstract: The pandemic has lots of effects on any industry in the world, especially for the supply chain industry. Lots of innovation happens and as the time goes by product innovation and development will always grow based on the company and the market needs. Nowadays, digitalization of industry is no longer a new phrase for people. Prior from the Covid-19 supply chain management process has been implemented by the majority of companies from several industries in the world. It is impossible to talk about digitalization of the supply chain without relating to the development of Industry 4.0. Digitalization itself provides massive output and benefits to daily life and also to supply chain management. The outbreaks and unfortunate phenomena led to tons of challenges while also proposing massive amounts of opportunities. Based on OECD Digital Economy Outlook 2020, COVID-19 generates several outputs of analysis on opportunities which defines opportunities and policy options in the digital economy. This formulation discusses the process that is required to build a resilience ecosystem by implicating technology in a post pandemic era (OECD, n.d., 08).

PEOPLE: International Journal of Social Sciences is open access, peer-reviewed, and refereed journal. The main objective of ‘People’ is to provide an intellectual platform for international researchers. ‘People’ aims to promote interdisciplinary studies in humanities and social science and become the leading journal in humanities and social science in the world. This journal is dedicated to the miracle called ‘Society’ that powers all types of civilizations and is fueled by the spirit of survival and co-existence.

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