Dear SSHRA Members,
We offer our sincere thanks for your patronage and support. SSHRA has now grown to 14762 followers and members from 58 countries.
Social Science and Humanities Research Association (SSHRA) is an international community of researchers, practitioners, students, and educationists for the development and spread of ideas in the field of social sciences and humanities.
SSHRA is promoted by Eurasia Research. SSHRA aims to bring together worldwide researchers and professionals, encourage intellectual development and create opportunities for networking and collaboration. These objectives are achieved through academic networking, meetings, conferences, workshops, projects, research publications, academic awards, and scholarships.
The driving force behind this association is its diverse members and advisory board, who provide inspiration, ideas, efforts and drive collaborations. Scholars, Researchers, Professionals are invited to become a member of SSHRA and join this ever-growing network, working for benefit of society and research with the spirit of sharing and mutual growth.
Salient Features:
15000 + and growing network of professionals
Professional and Experienced team
Conferences in Asia, Europe & Africa
Events at reputed institutes and grand venues
Life-time membership
Strong Social Media Platform for networking
Young Researcher Scholarships
Research publication in international journals
SSHRA invites academicians, practitioners, professionals, students, and researchers to join as Life-Time members.
Individuals/ Institutions/ Corporates can become a member by submitting the membership fee and filling the Membership Form given below.
Key Highlights and Benefits:
SSHRA members enjoy benefits that are essential to career and academic success.
Life-Time Membership
10,000+ Members from across the globe
Effective networking through social media platforms and International Conferences
Membership is the starting point to participate in SSHRA conferences and to join as a domain expert, reviewer, and conference committee member
Member’s name and affiliation is announced on the Association’s website
Members can mention their membership on their Resume, Profiles and for other academic and professional purposes
Publication opportunity in our Best in class Journals and Magazines
Access to new research information and latest trends through our content and network
Leadership position opportunities in SSHRA
Life-Time Membership Fee: USD 60
We are glad to present you with our latest edition of the newsletter. The newsletter showcases the associations of current and upcoming endeavors.
Our worthy Keynote speakers open up the conference enlightening participants with their speeches. Here is the list of keynote speakers who participated in our conferences:
Eurasia Research International Conference begins with opening remarks by the honorable Keynote speaker highlighting the main context on Social Sciences and Humanities.
Dr. Maria Teresa Matriano
Assistant Professor, Department of Management Studies / Center for Post-Graduate Studies, Doctor in Business Administration, MBA, Masters of Arts in Learning and Teaching, Middle East College, Al Rusayl, Knowledge Oasis, Muscat, Oman
Dr. Maria, being an academician for twenty years, has been involved both in university and collegiate teaching, research writing and publication. She has served as Training Institute Administrator for twenty years drafting academic policies while doing collaboration with members of higher education. Dr. Maria has expertise in teaching Entrepreneurship, Strategic Management, and the MBA dissertation writing. She has acquired certification from Oman SME-MOHE as a Certified Entrepreneur Educator.
Dr. Wong Kear Kyii
Department of Education, Faculty of Social Studies, University of Selangor, Shah Alam, Malaysia
Dr. Wong Kear Kyii is the administrator of Enabling Learning Center for children with special needs. He is a certified Autism Specialist. He teaches special needs children literacy and social communication skills. He is an Honorary Advisory Member of the scholarly Social Science & Humanities Research Association (SSHRA). He conducts educational seminars addressing issues on student discipline management and issues related to special needs children.
Dr. Abdelhak Senadjki
Associate Professor of Economics at the Faculty of Business and Finance at Universiti Tunku Abdul Rahman (UTAR) in Malaysia
Dr. Abdelhak Senadjki is an esteemed Associate Professor of Economics at the Faculty of Business and Finance at Universiti Tunku Abdul Rahman (UTAR) in Malaysia. With his academic expertise and research experience, he has established himself as a well-respected scholar in the field of Economics. Dr. Senadjki holds a PhD from Universiti Sains Malaysia (USM) for his thesis titled 'Vulnerability to Poverty: A Study of Rural Population in Kelantan and Terengganu, Malaysia,' which he completed in 2013. He also received his Master of Economic Management from USM in 2008, and a bachelor's degree in Economics from University of Algiers in 2003. As an accomplished academician, Dr. Senadjki has received the USM fellowship from 2010 to 2013, during which he served as an academic researcher. His research interests include Energy Economics, Developmental Economics, Housing Economics, Health Economics, Employee Creativity and Innovation, and Organisational Culture. Dr. Senadjki has served in various leadership roles, including Head of Programme (Postgraduate Studies) from 01/01/2017 to 31/12/2018, Acting Head of Department of Economics from 01/02/2020 to 31/05/2020, and the Head of Postgraduate Programme PhD (Economics) from 23/03/2022 to date. Dr. Senadjki has contributed significantly to the academic community through his research and publications. He has published widely in various local and international refereed journals, WOS, Scopus, chapters in books, and research papers. His academic expertise is highly sought after, and he serves as a reviewer for several refereed journals, including the Journal of Islamic Accounting and Business Research, Journal of Development Career, International Journal of Social Economics, The Social Science Journal, Cogent Economics and Finance, Cogent Food and Agriculture, Journal of Poverty, Health Education and Behaviour Management, Sage Open, Academy of Accounting and Finance Studies Journal, Journal of Advances Management Research, International Review of Economics and Finance, Sustainability, Urban Science, Scientia Iranica, Sage Open, Social Responsibility Journal, Organizations and Markets in Emerging Economies, International Journal of Housing Markets and Analysis, Housing Studies, and others. Dr. Senadjki's contributions to the academic community have not gone unnoticed, and he has received several international and national awards. These awards include the 2019 Emerald Literati Awards, FIIB Business Review High Impact Research Award, Top Reviewer Awards (Cogent Economics & Finance), Best Papers Awards, Best Presenter Awards, and others. In addition to his academic achievements, Dr. Senadjki is also a Train-The-Trainer (TTT) Certified Trainer, showcasing his commitment to teaching and mentoring the next generation of scholars.
Kenneth Lee
Professor, Asian Religions, California State University, Los Angeles, California
Kenneth Lee is a Professor of Asian Religions at California State University, Northridge in the Department of Religious Studies. Born in South Korea and raised in Los Angeles, Dr. Lee teaches courses in Asian religions, Buddhism, and introductory courses in religion. He earned his A.B. in Psychology from Occidental College, M.Div. from Princeton Theological Seminary and M.Phil. and Ph.D. in Buddhist Studies from Columbia University. His book, The Prince and the Monk: Shotoku Worship in Shinran's Buddhism, SUNY Press, traces the evolution of Shotoku worship in Japanese Buddhism.
The main aims of the conference are:
Advancement of Research and Innovative ideas through conference, workshops, seminars, and publications
Fostering a global community based on research and knowledge
Fostering innovation and ideas through research-based activities
Global dissemination of ideas and research through the use of technology
Working towards world peace and community development
Chat Session with Eminent Participants
Chat Session with Eminent Participants
Chat Session with Eminent Participants
Chat Session with Eminent Participants
SSHRA is in the process of expanding its knowledge base, to bring together worldwide researchers and professionals, encourage intellectual development, and create opportunities for networking and collaboration. In each, Eurasia International Conference, article, project synopsis, teaching notes, observations are submitted by the international community of Researchers, Practitioners, Students, and Educationists for the development and spread of ideas. The Editorial Review is showcased on the association’s website, newsletter, social media, and upcoming endeavors.
Eurasia Research makes continuous efforts in transforming the lives of people around the world through education, the application of research & innovative ideas. To Promote Young Researchers, Eurasia Research International conferences provide a Young Research Scholarship in the form of a full Registration fee waiver to participate in such events. This gives immense encouragement to the researchers who have brilliant ideas to exhibit their research work on the International platform.
BEST PAPER AWARD
In each, Eurasia International Conference, Best Paper Award is given to Best Researches. In the SSHRA – Social Science and Humanities Research Association, the Best paper award is given to the participants with the best scholarly paper submitted and presented at the conference. Some of the Best Paper is shared below:
Name & Affiliation: Yashasvi Sharma
Department of Business Administration, Sp Jain School of Global Management, Mumbai, India
Title: Impact of Employees’ Resistance to Change on Mergers and Acquisitions in Services Sector in India
Abstract: Mergers and acquisitions (M&As) are an important strategic option for a corporate to drive higher growth and profitability. Despite significant investments being made in carrying out M&As each year, past experiences indicate that not all M&As are successful. The failure of a M&A is often attributed to an organization's inability to effectively execute its post-merger integration strategy in the face of employees’ resistance to change. There are several organization and individual level factors that lead to employees’ resistance to change.
The purpose of this study is to determine factors causing resistance to change and impact of that resistance on outcome of M&As. The methodology comprises of conducting a systematic review of empirical studies to identify unresolved areas and a field study amongst corporates from services sector in India who have been part of at M&A transactions. The study findings will enable formulation of effective strategies in managing resistance to change during M&As. The study outcome will help corporate executives as they design post-merger integration programs and facilitate efficient use of financial and managerial capital being invested in M&As.
Keywords: Mergers & acquisitions, Resistance to change, M&A Strategy, Post merger integration
Name & Affiliation: Kumar Neeraj Sachdev
Department of Humanities and Social Sciences, Birla Institute of Technology and Science, Pilani, India
Title: Understanding the Need for Interpretation and Justification of Rules In Professional Organizations: A Professional Ethics Perspective
Abstract: The roles and corresponding obligations of managers in professional organizations are well-established. Suppose at all a conflict in competing obligations arises. In that case, the concerned manager is generally advised to consult and apply rules as they exist in the form of various laws, policies and guidelines in the country, the profession or the industry, and the organization. These three sets of rules are formulated to help explain an organization's work to managers and others so that they may understand and arrive at judgments to act in the given fact-situations appropriately. However, the rule-following of managers, it is argued, ought to be ethically correct for its own sake and for the sake of the ethical environment in the organization. For this purpose, the managers ought to interpret the rules for their correct applications, in fact-situations, instead of just following the rules. They ought to look for a rational interpretation of rules, so they do not compromise their managerial responsibilities, as it is a question of understanding not only letters of rules but also the spirit of rules. The argument continues that apart from understanding the reasons for the rational interpretation of rules, there is also a need to assess the ethical justification of rules because, for example, a professional manager may come across a rule regarding gender discrimination or else he may not find any rule regarding unjust dismissal from the job in his organization. Given the above, I argue in the paper that the rule-following of managers in the organization is ethically required to be rooted in their ability to interpret and ethically justify rules rationally.
Keywords: Professional Managers, Ethical Conflicts in Obligations, Rule-Following at a Workplace, Rational Interpretation of Rules, Ethical Justification of Rules
Name & Affiliation: Nisha Ravi
DBA, SP Jain School of Global Management, Kuwait City, Kuwait
Title: Influence of IoT on Smart Logistics
Introduction: The aim of this study is to present smart solutions to all logistics issues in an organization. Innovation in logistics is an indicator of modernity. One of the main emerging technologies is the Internet of Things (IoT), which allows objects to communicate with one another and to various platforms. In addition, the factors influencing the implementation of IoT in smart logistics should be studied to solve the current issues faced in the logistics industry. The IoT is a global network of smart devices that integrate the digital world, enhancing a logistics organization's productivity and efficiency. The Internet of Things is a logistics industry revolution enabling operations, transportation, storage, and all other necessary information at each logistics activity. The Internet of Things (IoT) has witnessed a massive revolution in logistics over the next decade. This creates new3 business benefits by minimizing the price of device components, increasing the speed of wireless networks, and expanding the ability of the network to receive data. This work focuses on implementing IoT Logistics, real-world examples of its use among transport companies, and perspectives on developing new technology. The research problems and objectives were deduced from a literature review of the gap variables and the scope of future research. The paper concludes by analyzing and discussing the outcomes of the novel research framework based on the interaction between dependent and independent variables. It also critically analyzes the framework of the outcome measures.
Name & Affiliation: Pimolwan Katepan
Faculty of Agriculture Kamphaeng Saen, Department of Agricultural Extension and Communication, Kasetsart University Kamphaeng Saen Campus, Nakhon Pathom, ThailandMarketing of Organic Products: A Case Study of the Sampran Model
Title: Marketing of Organic Products: A Case Study of the Sampran Model
Abstract: Green products commonly offer potential benefits to the environment and human health, which consumer preferences have forced sustainability-oriented firms to shift their focus to producing green products increase. This study investigated the organic or green product distribution channels and marketing strategies of organic vegetable farmers. Survey research with a simple random sampling technique was conducted using 120 Sampran Model Project farmers in Nakhon Pathom province, Thailand. The data were processed and analyzed using a statistical package for the social sciences. The results revealed: 1) 3.50% of the farmers sold organic products via each channel at a high level; and 2) 43.30% of the farmers had no promotion marketing strategy for selling organic products, while 27.50% used a price reduction strategy, and 9.00% used a price reduction strategy with a bonus product/gift, 7.00% applied a price reduction strategy when customers purchased in large quantities, and 7.00% applied a price reduction strategy when customers purchased a specified amount with free shipping, 3.00% used a promotion strategy, such as a sale, exchange, distribution, and giveaway; and 4) the rest of the strategies consisted of reward points collection (0.80%), 10% discount when customers purchased in bulk (0.80%), if customers purchased a specified amount they could visit the farm (0.80%), and a free trial (0.80%).
Keywords: Green product, Marketing, Marketing strategy, Organic products, Sampran Model
Name & Affiliation: Bhaswati Bhattacharjee
Department of English and Other European Languages, Dr. Harisingh Gour Vishwavidyalaya (A Central University), Sagar, Madhya Pradesh, India
Title: Words as Weapons: An Intersectional and Biopolitical Reading of Selected War Memoirs by Marginalised Female War-Crime Survivors
Abstract: Introduction: The primary object of this research is to explore the layers of subjectivity as expressed through the memoirs by women who, in different corners of the world, were subjected to war crime during the late twentieth and the twenty-first century. The research project aims to find whether these life-writings should be recognised only as chronicles of their silent sufferings or as bold proclamations of their resistance against the biopolitical oppressions they were exposed to.
Name & Affiliation: Vijai Nath Giri
Department of Humanities & Social Sciences, Indian Institute of Technology Kharagpur, Kharagpur, India
Title: Crafting Job Resources: Implications for Psychological Ownership and Job Satisfaction
Abstract: The COVID-19 pandemic has had a worldwide impact on all sectors of the global economy leading to mass layoffs and resignations. The Indian IT and ITeS sectors are a backbone of India’s growing service sector economy. Hence it is a critical question to address how to enhance the job satisfaction levels of the employees associated with this sector especially in the aftermath of the pandemic. Using the extended model of the JD-R based psychological ownership theory, this study seeks to empirically examine how psychological ownership can led to employee satisfaction. The respondents for the study included 643 knowledge professionals associated with the Indian IT and ITeS sectors. We used SPSS and AMOS to examine the relationships. Psychological ownership emerged as a significant predictor of job satisfaction of Indian IT sector employees. The study’s findings reveal that psychological ownership can have positive connotations for employee job satisfaction. The results provide Indian managers with empirical evidence of the positive role of psychological ownership. The theoretical and practical implications of this study are further discussed.
Name & Affiliation: Kemal Ariowibowo
Business Management, Bandung Institute of Technology, Bandung, Indonesia
Title: The Correlation of a Country's Supply Chain Performance Through Logistics Performance Have on Country's Economic Condition: A Comparative Analysis Between Developing and Developed Countries
Abstract: Logistics sector is raising attention as previous studies have shown that it could directly affect a country’s economic condition positively. Developing countries recognizing this opportunity should be trying to pursue and improve their logistics condition so that they can catch up and mature in their own economic condition just like the developed countries. Yet, how close are the gaps between developed and developing countries if we look at the perspective of supply chain through the logistics sector. In this research, a total of 588 observations were divided and classified into 2, namely developed and developing and analyzed whether supply chain performances through logistics performance have direct correlation with that country’s economic condition and the comparative analysis the difference between the use of the logistics sector in each classification economic condition. This research finds that supply chain performance through logistics performance do have a direct impact on a country's economic condition. However, it was also found that the impact is statistically insignificant as there are limited data samples and other variables that were not considered. This research will covet the supply chain and economic condition field of studies and this research also provides recommendation for future research.
Keywords: Logistic; Supply Chain Management; Supply Chain Performance; Logistics Impact on Country’s Economy; Country’s Economy; Developed and Developing Countries
Name & Affiliation: Yuewen Gao
Student of Finance, Wenzhou Kean University, Zhejiang, China
Title: The Impact of TMT's Diverse Career Background on Dividend Payout Policy: Evidence from China
Abstract: The dividend payout policy constitutes a crucial internal decision within corporations. Hence, this study aims to investigate the potential relationship between the diverse career backgrounds of Top Management Team (TMT) members and the dividend payout policy. Additionally, we explore how TMT's diverse career background impacts the dividend payout ratio. The findings indicate a positive influence of TMT's diverse career background on the corporation's dividend payout policy. Corporations with a complex and diverse TMT career background tend to exhibit higher dividend payout ratios. This association may be attributed to the impact of TMT's career experience on their decision-making processes, where greater diversity correlates with an inclination toward higher dividend payouts. Moreover, we conducted further tests to assess the moderating effect of marketization level. The results suggest that corporations with higher marketization levels are more strongly influenced by TMT's diverse career background. This could be attributed to the heightened competition prompting corporations to enhance dividend payout levels to attract investments and sustain operational activities. Our discovery that TMT’s diverse career background positively influences the dividend payout ratio adds valuable insights to the literature on the determinants of dividend payout ratio and the characteristics of TMTs.
Keywords Executives ∙ Top Management Team ∙ Corporate governance ∙ payout policy ∙ Dividends ∙ China
JEL Classification G30 ∙ G32 ∙ G35 ∙ M12
Name & Affiliation: Julian Eduardo Bucheli-Sandoval
Business School, Marketing and Data Analytics Department, ITESM - Monterrey Institute of Technology and Higher Education, Querétaro, México
Title: Adaptation, Validity and Reliability of University Markor Scale
Abstract: Background: Adopting Market Orientation (MO) is crucial for Higher Education Institutions (HEIs) to adapt their academic offers, business models, and stakeholder interactions. Although the availability of numerous MO scales adapted to the context of higher education, none have been applied to students as a sample of respondents, despite their aim to measure student-centred MO. This study contributes to the field of service and educational marketing by evaluating the psychometric properties of the MARKOR University scale in the Colombian higher education context. Method: The scale was administered to a sample of 997 undergraduate students. An Exploratory Factor Analysis (EFA) was used to identify latent variables. Then, a Confirmatory Factor Analysis (CFA) was conducted through an Exploratory Structural Equation Model (ESEM) to ensure consistency with the original scale. Results: Six models were tested, and the best fit was found for the 4-factor model ESEM (SRMR = 0,016; RMSEA = 0,039; TLI = 0,971; CFI 0,984). Conclusions: The results demonstrated the scale items' clarity and comprehensibility, affirming the instrument's robustness and validity in the Colombian context. Using exploratory structural equation modelling (ESEM) for scale validation is a novel and robust alternative that integrates better features than traditional EFA and CFA techniques.
Keywords: Market orientation, Undergraduate students, Psychometric validation, Exploratory Structural Equation Model, Higher Education Institutions.
Name & Affiliation: Charity Turano
Faculty of The Department of Communications, Linguistics and Literature University of San Carlos Cebu City, Philippines
Title: Communication Styles and Interpersonal Communications of Mobile Legends Bang-Bang (MLBB) Players
Abstract: This study explored the Mobile Legends Bang-Bang (MLBB) players’ dominant communication styles and how their participation in this online game contributed to their interpersonal communications. The researchers utilized a 5-point Likert scale questionnaire based on Bourne’s (1995) Communication Styles and an open-ended questionnaire that elicited qualitative responses from the 30 respondents for the players’ interpersonal communications within family interactions. Data reveal that MLBB players often utilize the Aggressive Communication Style, given the nature of the game that involves competitiveness and quick decision making in order to win. In addition, Passive-Aggressive and Assertive Communication came close as other dominant styles since players could also be subtle in their aggression and at the same time positively straightforward in their communication to support or lead team members in defeating the game opponents. Data also show as revealed by the players’ siblings that the Interpersonal Communications of the MLBB players might have been strengthened in terms of displaying assertiveness, clarity and directness in communicating their thoughts and feelings to the family members. On the other hand MLBB engagements might also have weakened interpersonal communications as some of these players demonstrate aggressiveness which could include the use of harsh words in interacting with their siblings on certain occasions.
Keywords: online game, communication styles, interpersonal communications
Name & Affiliation: Keisha Nabila Putri
Faculty of Business and Management Bandung Institute of Technology Bandung, Indonesia
Title: "An Analysis of How Brand Value Perceptions and the Mediating Role of Brand Attachment Impacts Purchase Behavior towards Luxury Fashion Brands in Indonesia"
Abstract: The trend of luxury fashion goods is very high in several countries, including Indonesia. Indonesia’s luxury market is growing annually, causing the consumption of luxury goods to increase as well. With the growth of the luxury market in Indonesia, it is important to study the contributing factors that drive these consumers' luxury fashion purchase behavior. The purpose of this study is to understand the Indonesian luxury fashion consumers behavior and how the role of brand value perceptions and brand attachment impacts it. The research is based on a survey of actual luxury consumers who have purchased products from two categories of international luxury brands (Apparels, Footwear, and Handbags). This study examined several variables, comprising functional value perceptions, personal value perceptions, and social value perceptions, in order to determine which factors had the most influence on respondents' intentions to buy luxury goods. For data analysis in this study, SMART PLS and PLS SEM are used.
Keywords: luxury fashion goods, brand value perceptions, brand attachment, purchase behaviour
PEOPLE: International Journal of Social Sciences is open access, peer-reviewed, and refereed journal. The main objective of ‘People’ is to provide an intellectual platform for international researchers. ‘People’ aims to promote interdisciplinary studies in humanities and social science and become the leading journal in humanities and social science in the world. This journal is dedicated to the miracle called ‘Society’ that powers all types of civilizations and is fueled by the spirit of survival and co-existence.
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